Although many people thought rock and roll would be a passing fad, by the 1960s it was clear this music was firmly rooted in American culture. Electric guitarists had become the superstars of rock. Live performances in large halls and open-air concerts increased the demand for greater volume and showmanship. Rock guitarists began to experiment, and new sounds and textures, like distortion and feedback, became part of the guitarist's language. Jimi Hendrix was rock's great master of manipulated sound.
An open tuning allows a chord to be played by strumming the strings when "open", or while fretting no strings. The base chord consists of at least three notes and may include all the strings or a subset. The tuning is named for the base chord when played open, typically a major triad, and each major-triad can be played by barring exactly one fret.[60] Open tunings are common in blues and folk music,[59] and they are used in the playing of slide and lap-slide ("Hawaiian") guitars.[60][61] Ry Cooder uses open tunings when he plays slide guitar.[59]

A guitar's frets, fretboard, tuners, headstock, and truss rod, all attached to a long wooden extension, collectively constitute its neck. The wood used to make the fretboard usually differs from the wood in the rest of the neck. The bending stress on the neck is considerable, particularly when heavier gauge strings are used (see Tuning), and the ability of the neck to resist bending (see Truss rod) is important to the guitar's ability to hold a constant pitch during tuning or when strings are fretted. The rigidity of the neck with respect to the body of the guitar is one determinant of a good instrument versus a poor-quality one.
Unlike many string instruments which use a bow to create a sound, guitars are played by plucking or strumming the strings on the instrument, which vibrate to create a sound. Chords are played when the guitarist holds their fingers down on more than one individual string to change its length, which in turn changes the frequency of the vibration created - in other words, it creates a different note. Performers often use guitar tabs, rather than sheet music, when learning music: this acts as a kind of 'map' to teach guitarists where to put their fingers on the strings.